Recycle Your Boots
An all-round sustainable project
With the Recycle Your Boots project, Tecnica aims to help protect the planet by transforming old ski boots into second-generation material. For this ambitious project, the company has chosen to entrust the transport of goods to FERCAM.
Our customer's needs
Tecnica is one of the most important brands in the world market of sports footwear, from outdoor shoes to ski boots. The Recycle Your Boots initiative stems from the awareness of the problem linked to the production of waste and its disposal: all those who need to buy a new pair of ski boots are offered to return the old ones, of any brand, so that they can be recycled. With a transparent and sustainable process, all the materials that make up the boots are then recovered and reworked.
The Venetian company needed a personalized service for the collection of old boots from stores, and their transport to the centers where the materials are further processed in order to recover the components. There was also a need for all logistical operations to take place according to the same logic of respect for the environment and sustainability along the entire chain.
The Venetian company needed a personalized service for the collection of old boots from stores, and their transport to the centers where the materials are further processed in order to recover the components. There was also a need for all logistical operations to take place according to the same logic of respect for the environment and sustainability along the entire chain.
FERCAM Solutions
The reduced environmental impact services offered by FERCAM are coherent with the idea behind Tecnica's project: the reduction of harmful emissions, the use of alternative traction vehicles and saving of energy resources. Tecnica chose FERCAM because the two companies share the same values and the ideal logistic solution could be tailored together, so that it would meet all the customization needs required by the project.
As a partner of Tecnica, FERCAM takes care of collecting the goods from the participating stores and of all the transport operations. The old ski boots are delivered to a specialized company that transforms them into second generation material, such as plastic granules and pieces of aluminum, which will then be melted and reused in industrial production.
The collection centers are always in tourist locations far from the major motorway routes, so FERCAM has aimed at minimizing withdrawals, optimizing the routes and thus avoiding traveling empty kilometers.
For Tecnica, relying on FERCAM represents the continuation of its sustainability project. Thanks to the use of LNG trucks and electric vans for the last mile sections, and to the adoption of specific measures for the neutralization and compensation of CO2 emissions with Carbonsink, FERCAM guarantees the eco-compatibility of the logistic operations connected to the initiative.
As a partner of Tecnica, FERCAM takes care of collecting the goods from the participating stores and of all the transport operations. The old ski boots are delivered to a specialized company that transforms them into second generation material, such as plastic granules and pieces of aluminum, which will then be melted and reused in industrial production.
The collection centers are always in tourist locations far from the major motorway routes, so FERCAM has aimed at minimizing withdrawals, optimizing the routes and thus avoiding traveling empty kilometers.
For Tecnica, relying on FERCAM represents the continuation of its sustainability project. Thanks to the use of LNG trucks and electric vans for the last mile sections, and to the adoption of specific measures for the neutralization and compensation of CO2 emissions with Carbonsink, FERCAM guarantees the eco-compatibility of the logistic operations connected to the initiative.
Talking about the project...
The Recycle Your Boots project will help reduce the environmental footprint of the ski industry, while supporting the local mountain economy. It is a virtuous circle that involves different actors: producers, transporters, researchers, shopkeepers and consumers, all united by environmental sensitivity and sharing in an integrated system.
Maurizio Priano, Brand & Marketing Manager Blizzard-Tecnica
Talking about the project...
For Tecnica's Recycle Your Boots project we have estimated that FERCAM will travel around 52,000km, which corresponds to 42.5 tons of CO2 emissions. Together with our partner Carbonsink, we have studied an offsetting system to eliminate these emissions. We have chosen the “Preservation forest” project, to support local communities in the protection of the forest reserves of their territories, contributing to the conservation of habitats and the mitigation of climate change.
Francesco Comerlati, FERCAM Distribution Sales Director
Who is Tecnica Group?
Today Tecnica is one of the world leaders in the ski boot sector, present in Europe, North America and Asia, with a team of more than 3,150 people.
Their circular economy project was adopted by Life program, a financing instrument of the European Union. Over 150 stores have joined Recycle your Boots, but this number is expected to increase, thus spreading the company's ambition to stimulate renewed environmental sustainability.
Their circular economy project was adopted by Life program, a financing instrument of the European Union. Over 150 stores have joined Recycle your Boots, but this number is expected to increase, thus spreading the company's ambition to stimulate renewed environmental sustainability.
